Question 1

What does Front Office actually do?

Accepted Answer

Two things. We get you more Google reviews, and we go back through your old customer list to bring people back in. We handle both. You don't have to remember to ask anyone for anything.

Question 2

Why reviews and old customers? Why not ads?

Accepted Answer

Because you already own both. Your reputation and your customer list are sitting there doing nothing. Ads cost money every month and stop working the day you stop paying. Reviews compound, and your old customers already know you and already paid you once.

Question 3

How do you get me more reviews?

Accepted Answer

We ask your customers for you. When a job wraps or an invoice gets paid, the request goes out — one tap and they're on your Google page. We also watch your profile and write the replies, good reviews and bad ones. You never have to chase anybody.

Question 4

What's a reactivation campaign?

Accepted Answer

We go through your past and inactive customers and reach out with a short offer. Nothing spammy — it reads like it came from you. People who need work done book a call. It's usually the fastest money in the whole thing, because those people already trust you.

Question 5

Do I have to do anything?

Accepted Answer

Answer the phone. That's it. We build it, we write the messages, we run it, we watch it. Once a month we send you a report showing your new reviews, your rating, and what came back from the reactivation.

Question 6

How long until I see something?

Accepted Answer

We're set up within a few days. Reactivation goes out first, so you'll usually see replies and booked jobs inside the first few weeks. Reviews build steadily after that.

Question 7

Will you write fake reviews for me?

Accepted Answer

No. Nobody legitimate does. Google catches it and it can get your profile suspended. Every review comes from a real customer who actually paid you.

Question 8

Can you only ask my happy customers?

Accepted Answer

No, and you don't want us to. Filtering who gets asked is called review gating and it violates Google's policy — it can get your reviews stripped. We ask everyone. A profile with a few 4-star reviews mixed in looks more real than a wall of perfect 5s anyway.

Question 9

What if I get a bad review?

Accepted Answer

We reply to it. A calm, professional response under a negative review does more for you than the review does against you — people read how you handle problems.

Question 10

How much does it cost?

Accepted Answer

A flat monthly fee. No setup cost, and you don't start paying until we're live. The number depends on what your average job is worth — a lawn care company and a roofing company have very different economics, so we don't use one price for everyone. Book a call and we'll give you a number in about ten minutes.

Question 11

Is there a contract?

Accepted Answer

Month to month. If it isn't working you leave.

Question 12

I already use [CRM / QuickBooks / a scheduling tool]. Do I have to switch?

Accepted Answer

No. We work alongside what you've got. We pull your customer list over and handle everything on our end. You keep running your business the way you run it.

Question 13

Do I need to know anything about SEO or software?

Accepted Answer

No. That's what you're hiring us for. You won't be logging into anything.

Question 14

Will texting my old customers get me in trouble?

Accepted Answer

Not the way we do it. There are rules around business texting and we follow them — registered numbers, proper opt-outs, and we only reach out to people who've actually done business with you. We don't buy lists and we don't message strangers.

Question 15

What kind of businesses do you work with?

Accepted Answer

Local service businesses. Home services and trades mostly — HVAC, plumbing, roofing, electrical, lawn, cleaning, pest, restoration — plus med spas, salons, and auto shops. If you have a customer list and a Google profile, we can work with you.

Question 16

Who is this not for?

Accepted Answer

Brand new businesses with no customer list, and anyone looking for a magic button. This works because we're pulling value out of assets you already built. If those assets don't exist yet, come back when they do.

Question 17

What if my Google profile is a mess?

Accepted Answer

Common. Unclaimed, suspended, wrong hours, wrong address, duplicate listings — we sort it out during setup. If it's suspended that has to get fixed before anything else runs, and we'll handle as much of it as Google lets us.

Question 18

How do I get started?

Accepted Answer

Book a call. We'll look at your Google profile, ask what your average job is worth, and tell you what we'd do and what it costs. Fifteen minutes.